Lets begin this journey by introducing you to MOI !
MOI is a Personal Fragrance
Brand that customizes fragrances for women based on their style, personality
and desires. It is a brand inspired by the Dauphine of France, Marie
Antoinette.
Marie Antoinette was
an elegant flamboyant woman with a charming personality, who believed in going
out of her way to make herself feel beautiful. She had a vanity encrypted self-loving outlook towards herself and left no stone unturned in standing out among people of her era.
Marie Antoinette was famous for her exclusivity and passion for
personalized products. She had a fetish for all the good things in life, be it
food, fashion or fragrance. It was this fetish that inspired the formation of
MOI – The Personal Fragrance Brand. This brand will allow women to create
perfumes exclusive only to them.
The Brands inception will be in 2013. The brand will carry
over 50 scents and allow customers to build an exclusive fragrance of their
choice by mixing different scents. Every season the brand will launch new
scents that will allow women to have a unique perfume exclusive to their
personality, style and mood for every season.
The brand will cater
to women who are privileged, on the edge, live for themselves, always in the
moment, love themselves and feel beautiful at every hour of the day.
The Key focus of the brand will be to encourage women to build
self-confidence within them. Women must take inspiration from Marie Antoinette and
learn to love themselves at every point in life, at every stage and every age.
The focus of the brand will be to make every woman feel royal and have the
privilege of creating a fragrance exclusive only to them.
Women would feel encouraged and confident to bring out their true style
and personality, which the brand would then blend with their unique scents and
a personalized fragrance would be created for every lady called MOI (Me).
MOI is a brand that
aspires to put the self-admiring woman in the spotlight, allowing her to take
over the world and fall in love with MOI…(herself)
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