Week 2 - MOI Mood ! (Mood Board)

In the Mood for some MOI ?

This week I want to share the Mood Board that I have created, which helped me design the Moi Logo. The Mood Board also helps me to further understand the aesthetics and style of my brand and will give a you a better insight into the theme of MOI. This will also help me to come up with good promotional ideas as well as help develop the Brand Personality and Architecture...so thats about it for this week xxx...until next week, stay in Love with Moiiiii !

Week 1 - Curtain Raiser, MOI (Brand Description)

Lets begin this journey by introducing you to MOI !

MOI is a Personal Fragrance Brand that customizes fragrances for women based on their style, personality and desires. It is a brand inspired by the Dauphine of France, Marie Antoinette.

Marie Antoinette was an elegant flamboyant woman with a charming personality, who believed in going out of her way to make herself feel beautiful. She had a vanity encrypted self-loving outlook towards herself and left no stone unturned in standing out among people of her era.

Marie Antoinette was famous for her exclusivity and passion for personalized products. She had a fetish for all the good things in life, be it food, fashion or fragrance. It was this fetish that inspired the formation of MOI – The Personal Fragrance Brand. This brand will allow women to create perfumes exclusive only to them.

The Brands inception will be in 2013. The brand will carry over 50 scents and allow customers to build an exclusive fragrance of their choice by mixing different scents. Every season the brand will launch new scents that will allow women to have a unique perfume exclusive to their personality, style and mood for every season.

The brand will cater to women who are privileged, on the edge, live for themselves, always in the moment, love themselves and feel beautiful at every hour of the day.

The Key focus of the brand will be to encourage women to build self-confidence within them. Women must take inspiration from Marie Antoinette and learn to love themselves at every point in life, at every stage and every age. The focus of the brand will be to make every woman feel royal and have the privilege of creating a fragrance exclusive only to them.

Women would feel encouraged and confident to bring out their true style and personality, which the brand would then blend with their unique scents and a personalized fragrance would be created for every lady called MOI (Me).

MOI is a brand that aspires to put the self-admiring woman in the spotlight, allowing her to take over the world and fall in love with MOI…(herself)