My Moi Journey !
The objective this assignment was to
develop a business plan for an innovative brand. This assignment aimed at
understanding the various aspects that go into starting up a brand from its
inception to its actual development including marketing, promotion, financial
and human resource activities.
This assignment was our final major
project and we were briefed about the same at the start of the semester, I
started work on this assignment immediately after the brief by shortlisting
products that could form a part of my brand. After careful analysis and great
thought I came up with the idea of personalized fragrance for women, as no such
concept exists in the UK.
I decided to research on the topic in general in order to understand the
fragrance industry and how it functions in general, once I was well versed with
the same I came up with my brand name and aesthetics, the movie Marie
Antoinette inspired me to a certain extent and help me develop my concept
better.
After creating my brand I designed a plan as to how I would proceed with
the assignment, I showed the same to my tutor for advice, suggestions and also
to know if the idea was innovative and feasible.
Once I had a clear concept I started
work on the report, I started off with the financials first as this would form
the basis for the rest of the report, followed by the human resource plan and
finally basic business concepts and the various marketing strategies. I
regularly kept in touch with my tutor and updated him weekly of my progress and
discussed my queries. Side by side I also worked on various other aspects of
the assignment like making of the promotion Ad. This was the most interesting
part of the assignment personally as I really enjoyed coming up with a concept,
styling and directing the AD. We were also supposed to blog on a weekly basis,
which was another interesting twist for me as this was my first time at it, and
I gave my blog a lot of thought to make it innovative, creative and in sync
with the aesthetics of my brand
On completion of the assignment I
worked hard on the presentation of the assignment, I decided to make the
presentation fancy, interesting, appealing and different as well as realistic.
On the whole it was a great experience
to work on this assignment, this assignment was very different, interesting as
well as challenging at the same time as it was a complete overview of
everything covered in the course, it also helped me identify what are my
strengths and weaknesses. Moreover this assignment also helped me personally
since I now am aware of how to create a professional business plan which will
defiantly help me in the future when I plan to establish my own brand. This
semester was most definitely my most favorite one since it involved creativity
along with a strong academic sensibility. Observations and analysis made during
this unit will not only help me in my course study at LCF but will definitely
last me a life time.
Below is a collage of my final
submission with pictures of me working on the same, the report, and the
complete Moi box including promotional items and press kit.
So thats about it from Moi, the end of a wonderful Journey or perhaps a beginning...
Stay in Love with Moiiii, Forever and Always xoxo
