Promotional AD

Here is presenting to you...

MOI, The Personal Fragrance Brand

Week 7 - A Moi Event (Invite)

Finally, Time to Eat Cake !!

Finally !! Moi is ready to be launched (submitted). After all the hard work and fun that it has been  planning and creating all aspects of the brand, it is time to celebrate at Moi's  exclusive launch party of its first store opening in London.

Here is a look at the exclusive invite to the party, So "Let us all Eat Cake"

This journey of Moi is coming to and end, tomorrow you will get a sneak peak of Moi's Business Plan and Promotional AD along with a Personal reflective of my experience building this brand.

So thats about it for today...until then, stay in Love with Moiiiii xx 

Week 6 - Moi in the Making - Part 2

The Making - Moi Story Board for Promotional AD !

Here is the first look at Moi's Story Board for the Promotional AD.

The Story Board briefly explains the story of the AD - Let Them Eat Cake !

Will soon update you with Moi's first Store Launch Party details...

So thats about it for now...until then, stay in Love with Moiiiii xx 

Week 5 Continued - Moi in the Making - Part 1

The Making - Moi Promotional AD

Below is a Video Clip of the Making of Moi's first Promotional AD "Let them Eat Cake!"

Credits : Director/Concept - Jyoti Babani

Stylist  - Snehal Babani

Director of Photograpy - Sana Chhabra

Actor/Model - Sanya Lakhani

You will soon get a glimpse of the Final AD via a Story Board, until then, stay in Love with Moiiiii xx 

Week 5 - Moi, Cakes, Chocolates & More...

Let them Eat Cake !

This Week Moi travelled to Geneva for the weekend. Geneva, a city well known for delicious sweet delicacies was a great inspiration.

I came across Cakes and Macaroons that were named after the Dauphine of France Marie Antoinette who is also the inspiration for Moi.

This helped me come up with the theme for my promotional AD as well as the Launch Party of the Brand/Store that would be - Let them Eat Cake !

I also managed buying hand made french chocolates that that will be a part of the Press Kit (in the submission) and will be given to the Press along with the Press Release and Invite to the Launch.

Presently, I am in the process of editing the Promotional AD and StoryBoard which I will share with you within a day or two.

So that's about it for this week xxx...until then, stay in Love with Moiiiii !

 Marie Antoinette Cup Cakes

Marie Antoinette Macaroons

Week 4 - I want Candy, I want MOI (Movie Clip)

All that she didn't have was MOI...

Here is a scene from the 2006 release Marie Antoinette movie that I was watching...the movie just reminded me of the Dauphine's love for personalized products and all the effort she made to feel gorgeous and happy surrounding herself with the good things in life - Fashion & Food. 

MOI would aim to make women feel this happy and special too...

From having everything personalized from her shoes to her hairdo, all that was missing was her Personal Fragrance, wonder how excited she would be if she had MOI ? What say ?

Watching the movie also helped me come up with ideas for my Promotion and AD film of MOI which I shall share with you in the coming weeks, so that's about it for this week xxx...until next week, stay in Love with Moiiiii !

Week 3 - BAG It !!!! (Moi Carry Bag)

So can you Carry off MOI ?!

Design & Creation

The MOI Carry Bag

Another great Week for MOI ! This Week I came up with the Carry Bag for Moi. It is the Bag in which the Personal Fragrance will be packed and given to customers of the brand. Last Weeks Mood Board helped me design this pretty floral bag with a pearl handle to give it an edge and make head turns when stylish ladies walk down the street after shopping at MOI...This bag will also be used for promotion in which the Press Release and Invite to the Launch Party will be given to the Press. So thats about it for this week xxx...until next week, stay in Love with Moiiiii !